Entering its third year, the Jakarta Fashion Week (JFW) 10/11 did not want to just show as a venue for major events, fashion. Fashion show event this week to re-knit consistent collective strength of the Indonesian fashion, and assist local designers to improve the international market. Precisely the first week of November 2010, will be an opportunity for Indonesian designers or products that characterize the distinctive character of Indonesian tradition, to show what works in the eyes of the world. Located at Pacific Place, a fashion event this week will become the focus of international and local fashion enthusiasts, JFW 09/10 repeat the success of last year.
Fashion week in Indonesia has just entered its third year, but obtained a high enough coverage. Could match his accomplishments even had neighbors who had already entered the fashion week. Awareness is already more open space, as well as by writing about their activities. Even (magazine) Marie Claire Italy write this event from foreign news agencies that cover it in Jakarta. But not sure how many designers who will enliven in this annual event. Certainly hundreds of fashion designers will be looking forward to competition this week because of the unique charm. However, the dominant variation of the work of fashion design shows traditional Indonesian heritage.
Indonesian cultural diversity will unite to build the power of fashion, but still bring modernity and urban lifestyles.
The position of the fashion week in Indonesia is still in the stage of opening the eyes of the world of creativity and potential of Indonesian fashion. Although the experience of last year, many local designers who can hook the international market, such as Lenny Agustin, for example. JFW be a stepping stone for many designers to take part and grow at a global level.
The focus is to maintain consistency to hold fashion shows and continue to improve quality in order to reach international standards, particularly in capacity to meet the demand of international buyers for example.
However, four months ahead of JFW, various parties show enthusiasm to get involved in this prestigious event. Start a faithful partner such as Pacific Place, Sunsilk, BNI, until Jakarta Tourism Office also provided support. Even the Governor to schedule a dinner with all participants in the Great Hall of Jakarta, in addition to other support such as ease of promotion.
The model also competition the first auditioned for the proposed three-stage audition period before JFW 10/11. Panca Ma’mun, one of four choreographers JFW 10/11, already preoccupied with the selection model. How many models will be chosen can not be ascertained. But the first day of auditions (07/21/2010) has been followed by the 170 model and about 20 of the participants have the opportunity to audition elected.