At the Grand Hyatt Hotel, Jakarta, Irish designer Catherine Deane, held a trunk show and preview some of his work for the Spring Summer 2011. For his collection this time, Deane presents fashion inspired by the natural nuances of cultural and architectural techniques of Hong Kong, where he lives now.

Deane was born in Ireland and raised in South Africa, had earlier career as desiner in London. In ‘State of Queen Elizabeth’, he has launched a label with the brand name Catherine Deane in 2005.

After the company’s international fashion retailer FJ Benjamin, based in Singapore, bought a 60 percent stake Arcangel Limited, design and brand development company owned by Deane, Deane started a fashion marketing expansion to Southeast Asia. This time, as part of collaboration with FJ Benjamin, Deane held a preview of his work for the Spring Summer 2011 in Jakarta, Indonesia.

Deane said this was the first time he visited Indonesia. Still, she said they were optimistic their work will demand the fashionista Indonesia. Deane had been in Jakarta about 24 hours. Indonesian woman she saw seemed very glamorous. They like to preen and loved beautiful things like dresses and shoes. They also look like decorate yourself from hair to nails. Thus, she is optimistic they will love our work and we’ll get a good response here.

In the future, because now it together FJ Bejamin market highlighted the Middle East and Southeast Asia, Deane said her party would target the market in Dubai. Strategies that he did specifically to two areas that the retail market and meet potential customers directly.